a boutique public relations agency
specializing in theater
and live entertainment
we are vivacity media group, a boutique public relations agency founded upon â and named for â our teamâs core principle of infusing every facet of a press campaign or partnership with verve and vitality. Based in the media capital of the world, New York City, our companyâs dynamic team of publicists have a passion for creative storytelling through layered press campaigns, strengthened by decades of industry knowledge and media relationships.
our work
past work
MESSAGE DEVELOPMENT & CAMPAIGN STRATEGY
PRODUCE AND OVERSEE CREATION OF PUBLICITY TOOLS & MATERIALS
PRESS OUTREACH & PROCUREMENT
PLANNING AND EXPEDITING PRESS APPEARANCES & SHOOTS
PRESS EVENT & RED CARPET MANAGEMENT
GENERAL PUBLICITY CONSULTING
our team
Leslie Papa
whitney holden gore
Before Vivacity, Whitney was a press agent at the publicity firm The Hartman Group, where she repped such shows as Rock of Ages, Bring It On: The Musical, Jekyll & Hyde, Evita starring Ricky Martin & Elena Roger, Romeo & Juliet starring Orlando Bloom & Condola Rashad, and NBC's "Smash". Her work prior to landing on Broadway was as a Senior Publicist at Cohn Dutcher Associates, representing performing arts institutions like The New York Pops and Orpheus Chamber Orchestra at Carnegie Hall, Caramoor International Music Festival, and Chicagoâs acclaimed Ravinia Festival. Whitney hails from Connecticut and earned a B.A. in Public Relations from Miami University. When not speed-walking through the theater district, she can usually be found wandering local parks with her dog Penny, loitering in the history section of bookstores, or leisurely honing her skills as an amateur sommelier.
caitlin brightman
danaley silan
Gerilyn Shur
president
vice president
associate publicist
publicity assistant
special projects
president
Veteran press agent Leslie Papa has represented over sixty productions in her career as a theatrical publicist. Her work heading PR campaigns for Broadway, Off-Broadway and National Tour productions includes the Tony-winning productions Alex Edelman: Just For Us, The Great Gatsby, Jagged Little Pill, American Idiot and Evita (2012 revival); the Tony-nominated POTUS, Rock of Ages, On Your Feet!, Bring It On, and Legally Blonde; and the multiple award-winning Off-Broadway hits Little Shop of Horrors and Titanique. Select additional theater credits include Chicken & Biscuits, Big Apple Circus at Lincoln Center, Derek DelGaudio’s In & Of Itself, Accidentally Brave, Cruel Intentions, Heathers: The Musical, Slavaâs Snowshow, White Rabbit Red Rabbit, Ironbound, Disenchanted!, Catch Me If You Can, On A Clear Day You Can See Forever, Wintuk by Cirque Du Soleil, 13, Cyrano de Bergerac starring Kevin Kline & Jennifer Garner, Company, Movinâ Out, Grease (2007 Revival), Chitty Chitty Bang Bang, Billy Crystalâs 700 Sundays and Sweeney Todd starring Patti LuPone & Michael Cerveris.
Outside the scope of theatre production PR, Leslie has managed campaigns for television shows & specials, notable performers, philanthropic enterprises and cultural institutions. TV credits include the NBC series âSMASH,â MTVâs Legally Blonde special and reality show âThe Search for Elle Woods,â and NBC reality series âGrease: Youâre the One That I Want.â Prior to forming Vivacity, Leslie worked as a Senior Account Executive at The Hartman Group (formerly Barlow-Hartman). A graduate of Columbia University, Leslie began her career at Carol Fineman Publicity, representing the Public Theater as well as various other Off-Broadway productions including the multi-award winning production of The Exonerated, Modern Orthodox and Hank Williams: Lost Highway.
vice president
Whitney’s career as a publicist in the theater and music industries spans over fifteen years, most of which has been spent representing Broadway & Off-Broadway productions alongside Leslie, including the current productions Once Upon A Mattress, The Great Gatsby, Elf, Little Shop of Horrors, and Titanique. Other recent highlights include Mike Birbiglia: The Old Man & The Pool, Alex Edelman’s Just For Us, Once Upon A One More Time, POTUS, Jagged Little Pill, Rock of Ages, Melissa Etheridge: My Window, In & Of Itself, On Your Feet!, Heathers: The Musical, Cruel Intentions, A Clockwork Orange, The Other Josh Cohen, White Rabbit Red Rabbit, SeaWife, and dozens of plays for the Obie & Lortel Award-winning WP Theater.Â
Before Vivacity, Whitney was a press agent at the publicity firm The Hartman Group, where she repped such shows as Rock of Ages, Bring It On: The Musical, Jekyll & Hyde, Evita starring Ricky Martin & Elena Roger, Romeo & Juliet starring Orlando Bloom & Condola Rashad, and NBC’s “Smash”. Her work prior to landing on Broadway was as a Senior Publicist at Cohn Dutcher Associates, representing performing arts institutions like The New York Pops and Orpheus Chamber Orchestra at Carnegie Hall, Caramoor International Music Festival, and Chicagoâs acclaimed Ravinia Festival. Whitney hails from Connecticut and earned a B.A. in Public Relations from Miami University. When not speed-walking through the theater district, she can usually be found wandering local parks with her dog Penny, loitering in the history section of bookstores, or leisurely honing her skills as an amateur sommelier.
associate publicist
Caitlinâs passion for entrepreneurship, creative marketing, and performing arts led her to the business of Broadway. Her mission is finding innovative ways to bring new audiences into the performing arts: whether through directing theater education programs, making viral TikToks, or coordinating with press to get shows national media attention.Â
Prior to joining Vivacity, Caitlinâs experience in the industry included roles at Jujamcyn Theatres and 101 Productions, assisting in the general management, ticketing analysis, producing, and strategic marketing of Broadway shows including Funny Girl, Hadestown, Moulin Rouge! The Musical, Some Like It Hot, Once Upon A One More Time, Into the Woods, and Dear Evan Hansen. Her work in NYC has also included the social media campaign for The Pyramid: A Dance Moms Parody Musical, and producing cabaret shows at 54 Below. Originally from MA, Caitlin graduated from UMass Amherst where she studied Marketing and Arts Management.
publicity assistant
Danaley is a recent Summa Cum Laude graduate from Pace University with degrees in Advertising & Integrated Marketing Communications and Arts & Entertainment Management. Originally from Orange County, California, she has always loved immersing herself in the theatre scene, whether that be onstage, backstage, front of house, or now, in the world of public relations. In the past, she has held internship positions that have helped her sharpen her skills in arts administration, social media marketing, and media planning and buying. Driven by a passion for storytelling and inclusivity, Danaley is passionate about helping artists reach the audiences that they want to and fostering innovation and diversity in the arts.
special projects
Gerilyn has represented clients in theatre, film, and other entertainment entities throughout the past two decades. Prior to Vivacity, she was a Vice President at DKC/O&M where she developed and executed publicity campaigns for Broadway and Off-Broadway shows such as The Heart of Rock and Roll, Ainât No Moâ, Bob Fosseâs DANCINâ, Harmony, To Kill A Mockingbird, Ainât Too Proud-The Life and Times of the Temptations, All The Devils Are Here-How Shakespeare Invented The Villain, Pre-Existing Condition, West Side Story,  King Lear,  Hillary & Clinton,  Whoâs Afraid of Virginia Woolf?, Gary: A Sequel to Titus Andronicus and more. Gerilyn also ran O&M Etc., the companyâs creative division, that produced a varying assortment of activities including opening night execution, special events and creative consultation for clients across the theatrical spectrum.
Gerilyn served as Senior Director of National Publicity at Allied Global Marketing, and Director of National Publicity at Brigade Marketing, where she worked on publicity for numerous films and filmmakers including overseeing festival campaigns for Sundance Film Festival, SXSW, Tribeca and Toronto Film Festival. In addition to this experience, she previously held positions at 42West Public Relations and Barlow-Hartman Public Relations.
our results
a sample of secured client coverage
*please note our new address!
vivacity media group
630 ninth avenue, suite 1205
new york, ny 10036
212-812-1483
hello@vivacityny.com